About Us

Erin McGurk - Founder & Visionary 


Welcome, and thank you for visiting. Erin, a California native with a lifelong passion for art, fashion, and global culture. Her journey began in the world of professional dance, where she had the incredible opportunity to travel internationally, perform in major concerts, appear in music videos, and collaborate with renowned artists. That world ignited her love for expression through movement, beauty, and design—a love that naturally evolved into fashion, modeling, and curating meaningful jewelry.

Jewelry, is more than an accessory—it’s a way to celebrate life, love, and heritage. Each piece designed is inspired by a story, a memory, or a legacy meant to be passed down.

Our greatest inspiration comes from love itself. Love for family, friends, self and community. Especially, the kind of love that is shared in weddings and sacred unions. We believe in creating timeless pieces that honor those moments, connect generations, and reflect the depth of the human spirit.

This luxury brand is also rooted in purpose. A portion of every purchase goes toward sponsoring children in need around the world. We partner with trusted global organizations to help ensure that every child has the opportunity to grow in love, safety, and purpose. When you shop with us, you become part of a growing family—one that believes in beauty, compassion, and impact.

Welcome to the Erin McGurk Collection. Were so honored to share this journey with you.